We are different

We do the things that make the difference. We help you to make your prospective clients want to buy from you.

Change your thinking and you change your results. We use psychology and Neuro Linguistic Programming (NLP) to enable our clients to create winning proposals and bids. Calyx is unique because of our practical application of psychology – including recent developments in cognitive neuroscience – to the business of persuasive communication.

Procurers make great efforts to ensure that bids are properly organised and rationally conducted. But very often contracts are awarded according to criteria that were never published, and may even be unconscious. Our techniques can help you to understand what your clients are really looking for, and to formulate your bid strategy so that what you uniquely offer will be crystal clear to all those who influence the decision on whether or not to give their business to you.